Saturday, January 30, 2016

Cluster of Stakeholders

The center of my cluster is the accusation of Lumosity falsely advertising their protect to improve cognitive performance in daily life. There were two sides in my cluster, one being Lumosity and the other being a team of researchers from various labs and the FTC (Federal Trade Commission). Since this controversy stems from false advertising, it was somewhat clear what is at stake for both sides. Lumosity wants to protect its brand while the FTC and researcher want to expose malpractice and false advertising.

Here is my cluster


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