Lumosity is a large, brain training company that does all of its interactions on the device the games will be played on (computer or smartphone). The brand is viewed largely, and therefore judged, by the content of their website, app, and games. Just like other competitive companies, the content presented is very calculated. Lumosity has to put a lot of effort into deliberating how to present itself, since there is no real face of the company that the consumers can associate with. With such pressure to present the product in a favorable way, many companies will try to stretch the truth. The effectiveness of the product, manufacturing of the product, and reviews of the product can all be exaggerated in order to increase marketability. These forms of false advertising are what Lumosity is being charged with by the FTC. They advertise scientifically based games which aim to increase cognition in daily life. Also claiming to aid in mental ailments like ADD/ADHD and help the early onset of Dementia. The games consist of relatively simple concepts that try to challenge the brain in various cognitive areas. Being the only product that offers these results, over 70 million people have subscribed since the company launched in 2007. Many of these users are elders suffering from a deteriorating brain or people trying to cope with with a mental disorder. This is the image Lumosity is trying to sell. The two tangible people faced with the charges, in addition to Lumosity/Lumos Labs as a whole, are Michael Scanlon and Kunal Sarkar. Michael was a PhD neuroscientist student at Stanford and has a A.B. in psychology from Princeton. Kunal has a B.A. in economics form Princeton. Both were Co-founders of Lumosity, the reason why they were blamed for the deceptive advertising. Michael was the Chief Scientific Officer at Lumosity, taking responsibility for the exaggerated laboratory conclusions. Kunal was the chairman of the board of Lumos Labs, in charge of various business decisions, including what to emphasize in commercials and other forms of advertisements.
The highlighted words are some words I could remove.
Lumosity is a large brain training company that does all of its interactions on the device the games will be played on (computer or smartphone). The brand is viewed largely, and therefore judged, by the content of their website, app, and games. Just like other competitive companies, the content presented is very calculated. Lumosity has to put a lot of effort into deliberating how to present itself, since there is no real face of the company that the consumers can associate with. With such pressure to present the product in a favorable way, many companies will try to stretch the truth. The effectiveness of the product, manufacturing of the product, and reviews of the product can all be exaggerated in order to increase marketability. These forms of false advertising are what Lumosity is being charged with by the FTC. They advertise scientifically based games which aim to increase cognition in daily life. Also claiming to aid in mental ailments like ADD/ADHD and help the early onset of Dementia. The games consist of relatively simple concepts that try to challenge the brain in various cognitive areas. Being the only product that offers these results, over 70 million people have subscribed since the company launched in 2007. Many of these users are elders suffering from a deteriorating brain or people trying to cope with with a mental disorder. This is the image Lumosity is trying to sell. The two tangible people faced with the charges, in addition to Lumosity/Lumos Labs as a whole, are Michael Scanlon and Kunal Sarkar. Michael was a PhD neuroscientist student at Stanford and has a A.B. in psychology from Princeton. Kunal has a B.A. in economics form Princeton. Both were Co-founders of Lumosity, the reason why they were blamed for the deceptive advertising. Michael was the Chief Scientific Officer at Lumosity, taking responsibility for the exaggerated laboratory conclusions. Kunal was the chairman of the board of Lumos Labs, in charge of various business decisions, including what to emphasize in commercials and other forms of advertisements.
There were not too many words I felt I could eliminate, but the ones I did helped the essay flow more. The words removed were only there to explain what I had already said. Rereading the paragraph helped me realize that.
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