Types of Genres
My interviews are scheduled in the first week of March so I am not able to report on my interviews just yet. I did find, however, some information in the general research I did. The most significant genres I found were almost lab report like publications found on an organizations website and the lengthy reports in scholarly journals.
Differences
Most of the aspects are the same in both genres. They share the same purpose, context, and message. I would say the most prevalent reason this occurs is the fact that these authors are trying to inform the reader in some way. This almost forces the author to default into a more "essay" like approach that is very professional and specific. They do differ in convention and audience. While an article in a journal could appeal more to the average reader, a publication on an organizations website might be a little more bare boned, providing just the necessary information while still being detailed.
Challenging Aspects
The most challenging part in writing in these genres is knowing enough about the subject to write about it. Almost all of it is reporting on research or facts about a topic. The key to making these genres work is presenting a lot of information in an effective way. This can be tricky considering the author knows a substantial amount of the topic and the reader presumably knows nothing.
Rewarding Aspects
The most rewarding part of these publications is sharing brand new information with the public. I've always thought it would be nice to contribute useful, interesting information to the scientific community.
Mass Media
The only way to find these articles in mass media is in scholarly journals. The content is simply too complicated to really take form in other media outlets.
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